Self-Branding Strategy

Bouthuena Ben Amor - Designer & Fashion Influencer

6-Month Journey to Build Personal Authority & Designer Influence

Video Production & Strategic Consultation by Legacy 4 You

January
Phase 1: Foundation

Designer Story & Personal Philosophy

Self-Branding Focus: Establish Bouthuena as a visionary creative. Show your unique design philosophy and creative spirit. Build the image of "designer genius".
Content Ideas: • Workspace tours with your voiceover explaining design philosophy
• Sketchbook and inspiration sources (where ideas come from)
• Documentary about your creative process and vision
• Personal journey story - why you became a designer
Legacy 4 You Consulting: Filming: Help you capture authentic creative moments. Editing: Professional color grading and voiceover production. Strategy: Position you as a serious designer-artist, not just product seller.
Brand Message: "I am a creative visionary. Every design tells a story of my passion and artistic vision."
February
Phase 1: Foundation

Master Craftsperson & Perfectionist

Self-Branding Focus: Position Bouthuena as a skilled artisan and perfectionist. Show your expertise in craft. Build reputation as someone who never compromises on quality.
Content Ideas: • Close-up videos of hands doing detail work with voiceover
• Fabric selection process - explaining quality choices
• Stitching and finishing techniques you invented or perfected
• Quality control moments showing your perfectionist standards
Legacy 4 You Consulting: Filming: Guide on best angles and lighting for detail shots. Editing: ASMR-style audio, slow-motion techniques for craft details. Strategy: Build "expert craftsperson" personal brand.
Brand Message: "I am obsessed with quality. Every stitch is a reflection of my standards and commitment to luxury."
March
Phase 1: Foundation

Celebrity Designer & Elite Collaborator

Self-Branding Focus: Position Bouthuena as the "go-to designer" for Tunisia's biggest stars. Build image as exclusive, sought-after designer. Show power and influence through celebrity connections.
Content Ideas: • BTS from music videos with star musicians wearing your designs
• "Designer's perspective" - why you designed this piece for this artist
• Photos of celebrities at events wearing your creations
• Exclusive collaboration stories - the creative process with each star
Legacy 4 You Consulting: Filming: Help capture behind-the-scenes moments professionally. Editing: Create cinematic collaborations videos with voiceover. Strategy: Position you as insider to celebrity fashion world.
Brand Message: "I dress Tunisia's biggest stars. My designs are trusted by the industry's most demanding artists."
April
Phase 2: Growth

Designer Presents Signature Collections

Self-Branding Focus: Show Bouthuena as the creative director and designer. Position collections as extensions of her artistic vision. Build image as curator of luxury.
Content Ideas: • Collection reveal videos - your inspiration and design choices
• "Why I designed this" - personal story for each signature piece
• Design features explained by you - technical and artistic details
• Lookbook videos showing complete styling with your narration
Legacy 4 You Consulting: Filming: Professional styling and lighting for product showcase. Editing: High-end lookbook production with color grading. Strategy: Position you as creative director, not just seller.
Brand Message: "These are my collections - each piece is born from my vision, my values, and my commitment to luxury."
May
Phase 2: Growth

Style Mentor & Fashion Authority

Self-Branding Focus: Position Bouthuena as a style expert and fashion mentor. Show your eye for beauty and elegance. Build authority as someone who understands luxury lifestyle.
Content Ideas: • "Styling tips from designer Bouthuena" - how to wear pieces
• Occasion guides - what Bouthuena would choose for different events
• Fashion education - understanding fabric, color, and fit
• Personal style moments - how you would wear your own designs
Legacy 4 You Consulting: Filming: Capture you sharing styling expertise. Editing: Create educational reels with graphics and transitions. Strategy: Build "trusted fashion expert" personal brand.
Brand Message: "As a designer, I understand fashion better than anyone. Let me share my style expertise with you."
June
Phase 2: Growth

Designer-Influencer Community Leader

Self-Branding Focus: Position Bouthuena as a trusted designer-influencer who cares about her community. Build personal connection with followers. Grow into luxury fashion authority figure.
Content Ideas: • Customer stories - how your designs changed their look
• Personal connection moments with followers and customers
• "A day with designer Bouthuena" - daily life and creative moments
• Future vision - what's next for you and your brand
Legacy 4 You Consulting: Filming: Help capture authentic personal moments. Editing: Create emotional storytelling videos. Strategy: Transition toward face-to-camera if you're ready. Show the human behind the designer.
Brand Message: "I'm building a community of people who understand luxury. You're not just customers - you're part of my creative journey."

Self-Branding + Legacy 4 You's Support

Your Personal Brand Identity

Months 1-3: You are a mysterious, talented designer. Professional voiceover tells your story. Months 4-6: You become more personal and approachable. Still an expert, but now also a mentor and community leader. Goal: Build Bouthuena as a recognizable luxury fashion authority.

Legacy 4 You: Video & Strategy Support

Planning: Monthly strategy meetings to align content with self-branding goals. Filming Guidance: Tips on angles, lighting, and authentic moments. Professional Editing: Color grading, voiceover recording, graphics, subtitles. Quality Check: Ensure every video builds your personal brand.

Content Calendar & Consistency

Post 3-4 times per week across Instagram, TikTok, and YouTube Shorts. Mix: 60% designer content, 30% educational/styling tips, 10% community engagement. Legacy 4 You handles: Editing, posting schedule optimization, and performance tracking. You focus on creating authentic content.

Voiceover & Audio Branding

Months 1-3: Professional voiceover artist represents your voice (mysterious designer). Recording: Legacy 4 You arranges professional studio recording. Editing: We add music, sound design, and subtitles. Goal: Your voice becomes recognizable and trusted.

Transition to Personal Presence (Month 4+)

April onwards: You can slowly appear more in videos if comfortable. Legacy 4 You helps: Coaching on camera presence, editing to make you look professional, creating polished personal videos. Option: Stay mysterious with voiceover if that's your brand preference - no pressure to show face.

Measuring Personal Brand Success

Track: Comment sentiment (people calling you "designer," "expert," "mentor"). Monitor: Follower growth and engagement on designer-focused content. Watch: How people describe you in comments. Legacy 4 You provides: Monthly analytics report showing brand perception growth.

Legacy 4 You

Video Production & Personal Brand Strategy

Building designer influence through professional video content and strategic brand positioning